Learn how Dynaton’s WhatsApp ad engine drives 98 % open-rates, AI-optimised A/B tests and EcoCash check-outs for brands across Zimbabwe.
Zimbabwe now counts 81.5 % internet penetration and WhatsApp alone accounts for ≈ 44 % of all mobile data traffic . If your brand is not inside your customers’ favourite chat app, you are invisible. Dynaton’s WhatsApp advertising stack lets you reach, engage and convert those users within minutes—without writing a line of code.
Why WhatsApp Beats Every Other Channel
| Metric | Generic SMS | ||
| Average open-rate | 98% | 20% | 28% |
| Typical CTR | 45-60% | 2-5% | 4-6% |
| Rich media support | Images, Video, Audio, Catalogues, Location | Limited | None |
| Two-way conversation | Yes | No | One Way |
How Dynaton’s Platform Works
1. Self-Serve Campaign Builder
Create a campaign in four steps:
- Choose objective – awareness, lead gen or direct sale
- Upload creative – or let our GPT-4o copy assistant generate variants
- Select targeting – audience segments or specific WhatsApp groups curated by Dynaton
- Set budget & schedule – starting from USD 10
Campaigns go live in under 30 minutes once approved by our compliance engine.
2. AI-Driven A/B Testing
Every creative is versioned. The platform automatically reroutes traffic to the higher-converting copy or image after a statistically significant threshold (≥ 95 % confidence). Advertisers typically see +27 % CTR uplift after 48 hours of optimisation (internal aggregate).
3. Interactive Flows & Catalogs
Beyond broadcast blasts, Dynaton offers drag-and-drop conversation builders:
- Lead capture flows – auto-qualify prospects, then pipe data into your CRM
- Product catalog – in-chat browsing and checkout
- Survey or poll – collect zero-party data in real time
4. One-Click EcoCash Payments
Insert a secure EcoCash payment link directly into the chat. The user taps, authorises and receives an instant confirmation inside WhatsApp. No app-switch drop-off.
5. Real-Time Analytics Dashboard
- Impressions, opens, clicks, cost and ROAS
- Group-level heat-maps to spot saturation
- Export to CSV or push to Google Looker Studio via webhook
6. Compliance & Deliverability
- Follows WhatsApp Business Policy and POTRAZ guidelines
- Opt-out and frequency caps built in
- Messages counted as impressions only after ≥ 1 second in viewport—the same viewability standard Dynaton applies on display.
Case Snapshot: FMCG Flash-Sale
| KPI | Before Dynaton | After Dynaton |
| Open Rate | 62% (email) | 97.4% |
| CTR | 6.1% | 52% |
| Cost per Purchase | USD 1.38 | USD 0.35 |
The campaign used three creative variants; the winning headline was identified in 9 hours, statistically locked, and budget was re-allocated automatically.
Frequently Asked Questions
Do I need API access?
No. Use the web UI or plug in through our REST endpoints if you prefer automation.
How are WhatsApp groups sourced?
Dynaton maintains a database of opt-in thematic groups (sports, parenting, SME business etc.). Group owners are compensated on a CPM basis.
What if a user replies?
Set an automated response, forward to a live agent, or integrate your own chatbot. Conversation transcripts are stored for 30 days by default.
Can I geo-target within Zimbabwe?
Yes, SIM-based location and self-declared profile data allow city-level targeting (Harare, Bulawayo, Mutare, etc.).
Getting Started Today
- Sign up at dynaton.co.zw/whatsapp
- Verify your business number (under 5 minutes)
- Fund your wallet via EcoCash or USD card
- Launch your first test for as little as USD 10