SMART MESSAGING

Future of targeted
messaging marketing

Leveraging cutting-edge data analytics and artificial intelligence.

Start Free Trial

How does it work?

Smart Messaging takes your advertising efforts to the next level. Here’s how it works:

  • AI-Powered Targeting: The platform uses artificial intelligence to identify the most relevant recipients for your SMS campaigns. By analyzing data points such as demographics, behavior, and interests, Smart Messaging ensures that your messages are sent to the right people at the right time.
  • Customizable Targeting Preferences: As an advertiser, you can set your own targeting criteria to fine-tune who receives your messages. Whether you’re aiming for specific locations, age groups, or interests, Smart Messaging makes sure that your campaign is laser-focused.
  • Optimal Timing: The platform doesn’t just target the right people, it also ensures that your message reaches them at the most effective times, increasing the likelihood of engagement.

How does it work?

Smart Messaging takes your advertising efforts to the next level. Here’s how it works:

AI-Powered Targeting: The platform uses artificial intelligence to identify the most relevant recipients for your SMS campaigns. By analyzing data points such as demographics, behavior, and interests, Smart Messaging ensures that your messages are sent to the right people at the right time.

Customizable Targeting Preferences: As an advertiser, you can set your own targeting criteria to fine-tune who receives your messages. Whether you’re aiming for specific locations, age groups, or interests, Smart Messaging makes sure that your campaign is laser-focused.

Optimal Timing: The platform doesn’t just target the right people, it also ensures that your message reaches them at the most effective times, increasing the likelihood of engagement.

Who can use the platform?

Businesses

Whether you’re a small startup or a large enterprise, Smart Messaging enables you to effectively engage with potential customers through personalized SMS communication.

Advertisers

Reach out to your clients and prospects through a dynamic and precise advertising solution that ensures your message gets noticed.

Agencies

Advertising agencies can take advantage of the platform’s powerful targeting capabilities to manage and execute successful SMS campaigns for multiple clients.

What makes Smart Messaging different?

Unlike traditional bulk SMS advertising, Smart Messaging is anything but blind. Traditional bulk SMS sends messages to a wide and often irrelevant audience, resulting in lower engagement rates. Smart Messaging, however, uses AI-driven targeting to ensure your message reaches only those who are most likely to engage with it. Here’s what sets Smart Messaging apart:

Precise Targeting

With Smart Messaging, you can reach a highly relevant audience based on real data analytics. No more sending messages to irrelevant recipients – Smart Messaging ensures every message is purposeful.

Two-Way Communication

Engage with your clients directly via SMS chatbots, allowing for seamless two-way communication. Build stronger relationships and improve customer service with real-time interactions.

Demographic Insights

Gain valuable insights into your clients' demographics, helping you refine your messaging and enhance your future campaigns for even better results and deeper customer connections.

Real-Time Analytics

Track the effectiveness of your campaigns in real-time with detailed analytics. This allows you to make immediate adjustments to optimize results and maximize your return on investment.

Is the platform exclusive to Econet Users?

Yes, Smart Messaging campaigns are currently available exclusively for Econet subscribers, giving businesses access to the largest mobile network in Zimbabwe with millions of potential customers. Targeting Econet users allows advertisers to reach a vast and engaged audience like never before.