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Frequently asked
questions

Support & Troubleshooting
Who do I contact for support?

Support is available via:

  • Email
  • Live chat
  • Dedicated phone line
What should I do if my campaign isn’t performing well?

You can:

  • Adjust targeting settings
  • Modify message content
  • Optimize budget allocation
How do I update or pause my campaign?

Campaigns can be edited or paused via the advertiser dashboard.

Where can I view campaign reports?

On the sidebar, click “Reports” > “SMS Reports”. You can:

  • View individual campaign reports
  • See consolidated analytics
  • Filter by start and end dates
Are there case studies on successful campaigns?

Yes, we provide case studies showcasing best practices and success stories.

What are the available payment methods?

Advertisers can pay using:

  • Ecocash
  • Econet Airtime
  • Mastercard/Visa
How do I pay using Econet Airtime?

Ensure you have enough airtime (e.g., $30). On the portal:

  1. Select Econet Airtime as the payment method.
  2. Enter your phone number and amount.
  3. Verify via OTP.
  4. Airtime is deducted automatically. (Econet lines only)
How do I view all my campaigns?

On the sidebar, click “SMS Campaigns” > “View All Campaigns”.

How do I upload my own contacts?
  1. Create a CSV file with a column named “phone”.
  2. Populate it with customer numbers.
  3. Upload the file under “Upload My Own Contacts” in the audience selection menu.
How do I personalize messages?

Use placeholders like “full name” in your message:

Example: Change “Dear customer, happy birthday” to “Dear full name, happy birthday”.

Technical & Integration Questions
Does the platform have an API for automated SMS campaigns?

Yes, businesses can use the Smart Messaging  API for automated campaign management.

Can I integrate Smart Messaging with my CRM?

Yes, the platform allows CRM integration to automate customer interactions.

How is delivery and success rate tracked?

The system provides real-time analytics on:

  • Message delivery status
  • User engagement metrics
  • Conversion tracking
Is there a dashboard for advertisers?

Yes, advertisers can track performance via a detailed analytics dashboard.

What happens if an SMS fails to deliver?

Failed messages are logged, and the system may retry sending based on predefined rules.

User Experience & Privacy
Will users know they are receiving a Smart Messaging ad?

Yes, all messages are clearly labelled as promotional content.

How does the platform handle user privacy?

The platform complies with data protection laws, ensuring user data is processed securely and never shared without consent.

What privacy regulations does the platform adhere to?

The platform follows guidelines set by POTRAZ, BAZ, GDPR, and the Data Protection Act to ensure compliance with privacy laws.

What happens if a user complains about receiving an SMS ad?

Complaints are reviewed, and users are given additional opt-out options to prevent future messages from specific brands.

How can users opt out of receiving SMS ads?

Users can reply with “STOP” to opt out.

AI & Personalization Features
How does AI improve SMS targeting and personalization?

AI analyzes user behavior, demographics, and past interactions to ensure messages reach the most relevant audience at the best possible times.

Can advertisers customize AI-generated messages?

Yes, AI suggests messages, but advertisers can refine them to match their brand’s voice.

How does the platform ensure SMS messages are relevant?

AI evaluates message quality and predicts engagement rates before sending out campaigns.

Does AI optimize SMS delivery times?

Yes, AI determines the best times to send messages based on user activity patterns.

Advertiser-Related Questions
How can I sign up and start advertising?

Advertisers can sign up through our online portal, create an account, set their campaign goals, define targeting preferences, and launch SMS ads.

What targeting options are available?

Advertisers can target users based on:

  • Demographics: Age, gender, location
  • Behavior: Past engagement, interests
  • Geo-targeting: Target people within a specific radius of your business location
How is ad performance measured?

The platform provides key performance metrics, including:

  • Delivery rate – How many messages were successfully delivered
  • Impressions – How many people saw the ad
  • Click-through rate (CTR) – How many recipients engaged with links
  • Conversion tracking – How many recipients took action (e.g., purchases)
What is an impression?

An impression occurs when someone sees your SMS advertisement.

What are the available pricing models?

Advertisers can choose from:

  • Cost-per-click (CPC) – Pay only when users engage with the ad
  • Cost-per-impression (CPM) – Pay per 1,000 views
  • Fixed pricing – Pay a set amount based on targeting depth
Can I set a budget for my SMS campaign?

Yes, advertisers can define their budget to control spending and optimize cost-effectiveness.

Does the platform use AI to optimize ad content?

Yes, AI-generated message suggestions enhance engagement and improve response rates. Advertisers can also edit AI-suggested messages.

How does A/B testing work on this platform?

Advertisers can test multiple SMS variations to determine which message performs best before scaling up their campaign.

Can I integrate Smart Messaging with my existing marketing tools?

Yes, the platform provides API access and integration with CRM and marketing automation tools through the Dynatón Data Exchange.

How do opt-ins and opt-outs work?
  • Opt-in: Users voluntarily subscribe to receive SMS ads.
  • Opt-out: Users can reply “STOP” to unsubscribe. Opt-outs are handled automatically.
General Questions
What is the Smart Messaging advertising platform?

The Smart Messaging advertising platform is an AI-driven SMS marketing solution developed in partnership with Econet. It enables businesses and advertisers to send highly targeted, personalized SMS ads to relevant audiences, ensuring precision and effectiveness.

How does Smart Messaging advertising work?

The platform leverages AI and data analytics to match SMS ads with the most relevant recipients. Advertisers set their targeting preferences (e.g., demographics, behavior, location), and the system ensures messages are delivered at optimal times for maximum engagement.

Who can use the platform?

The platform is designed for businesses, advertisers, and agencies seeking to reach Econet users through targeted SMS marketing.

Who can use the platform?

The platform is designed for businesses, advertisers, and agencies seeking to reach Econet users through targeted SMS marketing.

What makes Smart Messaging different from traditional bulk SMS advertising?

Unlike traditional bulk SMS, which sends messages indiscriminately, Smart Messaging uses AI-driven targeting to reach only the most relevant audience. Key advantages include:

  • Precision targeting – Reach the right people, not just a broad audience.
  • Two-way communication – Boost lead generation and conversions with interactive SMS chatbots for seamless two-way communication.
  • Real-time analytics Track audience engagement and demographics for smarter decision-making.
Is the platform exclusive to Econet users?

Yes, Smart Messaging campaigns are currently available only for Econet subscribers, allowing advertisers to reach Zimbabwe’s largest mobile network.