You have any questions?
Frequently asked
questions
Support is available via:
- Live chat
- Dedicated phone line
You can:
- Adjust targeting settings
- Modify message content
- Optimize budget allocation
Campaigns can be edited or paused via the advertiser dashboard.
On the sidebar, click “Reports” > “SMS Reports”. You can:
- View individual campaign reports
- See consolidated analytics
- Filter by start and end dates
Yes, we provide case studies showcasing best practices and success stories.
Advertisers can pay using:
- Ecocash
- Econet Airtime
- Mastercard/Visa
Ensure you have enough airtime (e.g., $30). On the portal:
- Select Econet Airtime as the payment method.
- Enter your phone number and amount.
- Verify via OTP.
- Airtime is deducted automatically. (Econet lines only)
On the sidebar, click “SMS Campaigns” > “View All Campaigns”.
- Create a CSV file with a column named “phone”.
- Populate it with customer numbers.
- Upload the file under “Upload My Own Contacts” in the audience selection menu.
Use placeholders like “full name” in your message:
Example: Change “Dear customer, happy birthday” to “Dear full name, happy birthday”.
Yes, businesses can use the Smart Messaging API for automated campaign management.
Yes, the platform allows CRM integration to automate customer interactions.
The system provides real-time analytics on:
- Message delivery status
- User engagement metrics
- Conversion tracking
Yes, advertisers can track performance via a detailed analytics dashboard.
Failed messages are logged, and the system may retry sending based on predefined rules.
Yes, all messages are clearly labelled as promotional content.
The platform complies with data protection laws, ensuring user data is processed securely and never shared without consent.
The platform follows guidelines set by POTRAZ, BAZ, GDPR, and the Data Protection Act to ensure compliance with privacy laws.
Complaints are reviewed, and users are given additional opt-out options to prevent future messages from specific brands.
Users can reply with “STOP” to opt out.
AI analyzes user behavior, demographics, and past interactions to ensure messages reach the most relevant audience at the best possible times.
Yes, AI suggests messages, but advertisers can refine them to match their brand’s voice.
AI evaluates message quality and predicts engagement rates before sending out campaigns.
Yes, AI determines the best times to send messages based on user activity patterns.
Advertisers can sign up through our online portal, create an account, set their campaign goals, define targeting preferences, and launch SMS ads.
Advertisers can target users based on:
- Demographics: Age, gender, location
- Behavior: Past engagement, interests
- Geo-targeting: Target people within a specific radius of your business location
The platform provides key performance metrics, including:
- Delivery rate – How many messages were successfully delivered
- Impressions – How many people saw the ad
- Click-through rate (CTR) – How many recipients engaged with links
- Conversion tracking – How many recipients took action (e.g., purchases)
An impression occurs when someone sees your SMS advertisement.
Advertisers can choose from:
- Cost-per-click (CPC) – Pay only when users engage with the ad
- Cost-per-impression (CPM) – Pay per 1,000 views
- Fixed pricing – Pay a set amount based on targeting depth
Yes, advertisers can define their budget to control spending and optimize cost-effectiveness.
Yes, AI-generated message suggestions enhance engagement and improve response rates. Advertisers can also edit AI-suggested messages.
Advertisers can test multiple SMS variations to determine which message performs best before scaling up their campaign.
Yes, the platform provides API access and integration with CRM and marketing automation tools through the Dynatón Data Exchange.
- Opt-in: Users voluntarily subscribe to receive SMS ads.
- Opt-out: Users can reply “STOP” to unsubscribe. Opt-outs are handled automatically.
The Smart Messaging advertising platform is an AI-driven SMS marketing solution developed in partnership with Econet. It enables businesses and advertisers to send highly targeted, personalized SMS ads to relevant audiences, ensuring precision and effectiveness.
The platform leverages AI and data analytics to match SMS ads with the most relevant recipients. Advertisers set their targeting preferences (e.g., demographics, behavior, location), and the system ensures messages are delivered at optimal times for maximum engagement.
The platform is designed for businesses, advertisers, and agencies seeking to reach Econet users through targeted SMS marketing.
The platform is designed for businesses, advertisers, and agencies seeking to reach Econet users through targeted SMS marketing.
Unlike traditional bulk SMS, which sends messages indiscriminately, Smart Messaging uses AI-driven targeting to reach only the most relevant audience. Key advantages include:
- Precision targeting – Reach the right people, not just a broad audience.
- Two-way communication – Boost lead generation and conversions with interactive SMS chatbots for seamless two-way communication.
- Real-time analytics – Track audience engagement and demographics for smarter decision-making.
Yes, Smart Messaging campaigns are currently available only for Econet subscribers, allowing advertisers to reach Zimbabwe’s largest mobile network.