With a 7 year rich heritage in the African advertising industry, the business is part of the Dicomm Group which includes Total Media with affiliations to Universal McCann and the McCann network. Dynaton Data evolved from years of understanding the behaviourial psychology of consumers and how they interact with creative media. The advent of data and technology, enabled the business to evolve into a stand alone business unit whose focus is anchored on audiences, data and technology.

Dynaton Data is headquartered in the USA with offices in Johannesburg and Zimbabwe and Kenya. We are on a mission to simplify the advertising ecosysteming, empowering SMB and enterprise businesses to run premium advertising campaigns that reach a unique African audience.



We believe in simplicity applied to digital marketing to increase business possibilities.



Dynatón Data proactively solves a major challenge commonly faced in the digital space concerning reaching key audiences. We believe that this is something that should be easy to execute and manage. This is precisely why we’re dedicated to helping our clients and partners to access more direct connections between Advertisers and their customers. This makes it easier for Advertisers and Ad Agencies to have accurate insights into their customers in real-time. Publishers can confidently share campaign performance information including details about reach and, all parties have full access to the same information. As a result, Publishers gain the ability to generate more revenue from their premium audiences.